Tight Brief
Sex sells underwear.
But a Tight Brief is what drives your business forward.
And our briefs are tight.
When did a brief become a long?
Ever wonder why the creative and innovation you've commissioned looks great but doesn't move the needle for your business? It's the brief, silly.
A brief should be a, well, brief rundown of all the things that'll matter: the message and the marketplace. It should also inspire the creatives working on your project -- whether it be packaging, advertising, innovation, PR or content -- to get wildly inventive on behalf of your brand while staying true to the one page brief you give them. But so often it isn't, and it doesn't.
Which is why goodDog created Tight Briefs, a short and sweet, less than two week process to give you and your team the kind of brief that generates meaningful work that grows businesses AND stops wasting time and money.
Because sex might sell underwear but a tight brief drives results. And our briefs are tight.
Tight Brief
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Tight Brief 🩲
Let’s chat about it.
Share a bit about your business, your role, and your challenge.
Either fill out the form 👉 (or👇 on mobile) or flip us an email to max[at]wearegooddog.com with your draft brief attached.
We’ll be back in touch briefly (see what I did there).