When did briefs become longs?

Ever wonder why the creative you've commissioned looks great but doesn't move the needle for your business? It's the brief, silly. 

A brief should be a, well, brief rundown of all the things that'll matter: the message and the marketplace. It should also inspire the creatives working on your project -- whether it be packaging, advertising, innovation, PR or content -- to get wildly inventive on behalf of your brand while staying true to the one page brief you give them. But so often it isn't, and it doesn't.

Which is why goodDog created Tight Briefs, a short and sweet process to give you and your team the kind of brief that generates meaningful creative that grows businesses. 

Because sex might sell underwear but a tight brief drives results. And our briefs are tight.